Creative Ways to Use Native Advertising to Grow Your Blog Traffic

As a blogger, you are always looking for new and creative ways to grow your blog traffic. One effective way to do this is through native advertising. Native advertising is a form of paid advertising designed to look like it is part of the natural content of the platform on which it appears. Using native advertising, you can reach a larger audience with your message and help grow your blog traffic. This post will explore several creative ways to use native advertising to grow your blog traffic. Let’s get started!

How to use native ads on your project for maximum results

If you’re looking for creative ways to grow your blog traffic, consider using native advertising. Native advertising is a form of online advertising that blends in with the content on a website or blog. It can be less intrusive than banner ads and other online advertising and more effective in driving traffic to your site.

Here are some tips for using native advertising to grow your blog traffic:

1. Use relevant keywords in your ad copy.

You’re more likely to reach your target audience when you use relevant keywords in your ad copy. Make sure your ad copy is relevant to the content on your site or blog.

2. Use attractive visuals.

Visuals are important in native advertising. Use attractive visuals, such as images and infographics, to grab attention and make your ad more effective.

3. Make your ad stand out.

Make sure your ad stands out from the rest of the content on the page. For example, use a different color or font than the surrounding text to make your ad more noticeable.

4. Use a call-to-action.

A call-to-action (CTA) is important in any advertising, and native advertising is no exception. Use a CTA that encourages readers to click your site or blog.

5. Target your audience.

Using native advertising, you can target your ads to specific demographics, interests, and even locations. This ensures that your ads are seen by those most likely to be interested in them.

6. Test, test, test.

As with any advertising, it’s important to test different versions of your ad to see what works best. For example, try different headlines, images, and CTAs to find the combination that generates the most traffic for your site.

Native advertising examples to inspire your next campaign

Now that you know what native advertising is, it’s time to get inspired by some great examples. Check out these native advertising examples from brands like Coca-Cola, Marriott, and Audi.

1. Coca-Cola: Share a Coke

Coca-Cola’s “Share a Coke” campaign was a huge hit in terms of reach and engagement. The campaign saw Coca-Cola bottles labeled with popular names, encouraging people to “share a coke” with friends.

This campaign was so successful because it resonated with people on a personal level. Everyone could find their own name (or the name of a friend) on a Coke bottle, making the campaign relatable and fun.

2. Marriott: It Pays to Book Direct

Marriott’s “It Pays to Book Direct” campaign was a great example of native advertising that was both informative and inspiring. The campaign used creative visuals and helpful copy to show Marriott Rewards members how they could save money by booking their hotel rooms directly through Marriott.com.

This campaign was successful because it incentivized people to book directly with Marriott (rather than through a third-party website). It also used clear, concise language to explain the benefits of booking direct in a way that was easy for people to understand.

3. Audi: The Journey is the Reward

Audi’s “The Journey is the Reward” campaign was a great example of how to use native advertising to tell a brand story. The campaign followed the journey of an Audi R8 as it traveled across Europe.

This successful campaign gave people a behind-the-scenes look at what it’s like to own an Audi R8. It also showed off the car’s features and capabilities in an informative and inspiring way.

4. Nike: Rule Yourself

Nike’s “Rule Yourself” campaign was a great example of how to use native advertising to promote a healthy lifestyle. The campaign featured Olympic athletes sharing their personal stories of how they stay motivated to train and compete.

This campaign was successful because it used relatable, real-life examples to inspire people to lead a healthier lifestyles. It also showed how Nike products could help people achieve their fitness goals.

5. Delta: The Journey Home

Delta’s “The Journey Home” campaign was a great example of how to use native advertising to tell an emotional brand story. The campaign followed the journey of a mother and her daughter as they traveled home for the holidays.

This campaign was successful because it tugged at people’s heartstrings and showed how Delta can make travel easier (and more enjoyable) for families. It also featured beautiful visuals and touching copy that helped bring the story to life.